Partner brief

SelfieQueen Founding Crown

Luxury Beauty Partner Brief

A brand-safe, 18+ selfie and story campaign for confidence, creativity, and self-expression — designed for luxury beauty partners who will not participate in face-rating or beauty-ranking formats.

sponsors@selfiequeen.com

SelfieQueen

selfiequeen.com · Operated by AAAHAR Software Services Inc.

5approved curated entries live
LiveFounding Crown status
18+Canada excl. Quebec
60/40votes / jury scoring

What it is

SelfieQueen is an 18+ curated selfie and story competition for confidence, creativity, style, and self-expression. Entries combine a selfie with a short story. It is a brand-safe UGC campaign platform — not a face-rating, beauty-ranking, or “hot or not” site.

Brand safety

  • Admin approval required before any entry appears publicly
  • Private image storage until approval
  • Hate, harassment, explicit, stolen, and unsafe content prohibited
  • Published Rules, Terms, and Privacy Policy
  • Canada launch (excluding Quebec), adults only

How winners are chosen

  • 60% verified public voting (proportional to top vote total)
  • 40% editorial jury (creativity, theme, photo, story — 10 pts each)
  • One vote per signed-in user; no self-votes; fraud controls
  • Winner verification: age + residency proof before confirmed announcement

Systems already live

Brand-safe in practice

Every image below is a live, admin-approved Founding Crown entry. Nothing appears publicly without review. Browse the full Gallery to see the experience partners associate with.

Test Entry #6
Approved entry

Test Entry #6

This is a QA placeholder entry created to smoke-test the Founding Crown submission flow end to end. Not a real contestant.

Selfie + story format · QA Tester 6

View entry →

Why SelfieQueen

Beauty culture is moving toward confidence, individuality, identity, and story. SelfieQueen gives brands a moderated way to support self-expression without turning participants into ratings, rankings, or comparison content. The platform is designed for positive visibility: creativity, style, presence, and story.

Founder note

SelfieQueen was built so luxury beauty can support self-expression without funding comparison content. The Founding Crown is intentionally limited: systems first, then scale. We are looking for partners who want editorial control, moderation, and a product-led first collaboration — not inflated reach claims.

— Harpreet Chahal, Founder · AAAHAR Software Services Inc.

The Founding Crown

One Founding Crown winner receives a winner profile on SelfieQueen.com, a featured interview, a digital Founding Crown badge, promotional placement across SelfieQueen’s official channels, and a curated premium beauty gift set provided by SelfieQueen (approximate retail value CAD $200). Product selection is at SelfieQueen’s discretion; a brand name on a product does not mean that brand is a sponsor unless separately announced. Official Beauty Partners may upgrade or co-credit the gift under brand guidelines.

Founding partner seats

Limited inventory for the first Crown season. The Luxury Beauty Partner seat includes category exclusivity discussion while the seat remains open.

Luxury Beauty Partner

1 open

Premium beauty, skincare, or fragrance founding association with category exclusivity discussion.

Crown Partner

1 open

Primary campaign association during the live Founding Crown window.

Founding Prize Partner

3 open

Product, gift, or experience prize support for the winner package.

No founding partner has been announced yet — seats above are available for the first collaboration.

Founding Crown Beauty Partner Opportunity

SelfieQueen has already funded a CAD $200 curated beauty gift set for the Founding Crown winner. We are inviting a small number of luxury beauty brands as Founding Crown Beauty Partners to make that gift an official brand-associated prize — logo, announcement credit, and guidelines — rather than a paid media buy. Brands may also upgrade or replace the gift with their own winner package.

Partner provides

  • Written approval to associate (or supply/upgrade the winner gift)
  • Approved logo + brand URL
  • Usage guidelines for winner announcement

Partner receives

  • Logo on Sponsors page for the Founding Crown season
  • Homepage / campaign association where appropriate
  • Winner announcement mention + social/tag credit
  • Link to official brand or preferred retail page
  • Association with a moderated, confidence-first UGC campaign

Partnership process

  1. Email sponsors@selfiequeen.com with brand interest and any prize concept
  2. We confirm seat availability and share placement notes
  3. Brand provides logo, URL, and usage guidelines
  4. Prize logistics and announcement credit are confirmed in writing
  5. Partner goes live on Sponsors (and homepage association where appropriate)

Example placements

Illustrative layouts for how a Founding Crown Beauty Partner appears during the season. Final creative follows brand guidelines.

Homepage campaign association
Sponsors page listing + season credit

Launch Roadmap

The Founding Crown begins as a controlled Canada launch, with moderation, verification, and brand-safety systems tested before broader expansion. Long-term, SelfieQueen is designed to support regional and international Crown campaigns, allowing future partners to align with positive self-expression across multiple markets.

Audience & honesty

Audience focus: beauty, lifestyle, confidence, and self-expression — adults in Canada for the Founding Crown. SelfieQueen will not invent traffic, follower, or reach numbers. We sell brand-safe association, editorial fit, founding exclusivity, and campaign visibility. What we can show today: a live moderated gallery, published rules, and working brand-safety systems.

Contact

Partnerships: sponsors@selfiequeen.com
Founder: Harpreet Chahal · AAAHAR Software Services Inc. · British Columbia, Canada
Web: selfiequeen.com · Sponsors · Rules · Gallery
PDF: Download partner brief